Tag Archives: stigma

Brand Stigmas

Branding is one of the most powerful forces at work in our market today. It controls our buying behaviors and loads our minds with all types of ideas about a product. This causes our minds to  attempt to solve an incomplete equation.  This is called forming an inference. We do it when we don’t have all the letters shown to us but  the Wheel of Fortune host asks us to solve the puzzle anyway. Based on our current evidence we think ___________.

What does each of these symbols mean to YOU?